Selling in July has its own rhythm, and as an agent who’s seen plenty of summer markets, I want to share what really works.
First off, summer buyers tend to be motivated. Families want to move before school starts, and people often have more flexibility to tour homes. But that also means there’s competition. My advice? Make sure your curb appeal is a top priority. Lawns grow fast in July, so keep them neatly trimmed, add fresh mulch, and consider a pop of color with potted flowers. Little touches help buyers see the home as move-in ready.

Inside, it’s all about comfort. July can be sweltering in many places, so keep your home cool for showings. Buyers linger longer when they’re comfortable. If you don’t have central air, consider running window units or fans before the showing. I always tell sellers to declutter more than they think is necessary. Summer light streaming in really shows everything, good and bad. Clean windows, pared-down decor, and clear surfaces make your home feel airy and spacious.

Pricing is another key conversation I have with my clients this time of year. July buyers are serious, but they’re also savvy. I always suggest looking at very recent comparable sales, not just what’s been on the market. It’s tempting to overprice when demand is high, but I’ve seen well-priced homes sell quickly and even attract multiple offers. It’s better to price competitively from the start than chase the market down if you don’t get interest early on.

Finally, I always remind sellers to be flexible with showings and open houses. Summer schedules can be unpredictable with vacations and holidays. The more people you can get through the door, the better your chances. Selling in July can be a great opportunity if you’re prepared and realistic. My role is to help you see your home through a buyer’s eyes and make smart choices to stand out in a busy summer market. If you’re thinking about selling, let’s talk about a plan that works for you!